Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Why "mobile" (as we know it) is the wrong focus
Source Quirk's Marketing Research Review, July 2012, pp. 42
Year 2012
Access date 29.10.2012
Abstract

The smartphone is just part of the mobile research story, the author says. Researchers also need to consider the notions of mobility, location and consumers’ interactions with environments.

Access/Direct link

QUIRK's Homepage (abstract) / (full text)

Year of publication2012
Bibliographic typeJournal article
Print

Web survey bibliography - Mobile phone surveys (305)

Page:
Page: